Branding brilliance with a side of editing expertise

James McAllister

Partner

jmcallister@greenwoods.co.uk

In a brand centric economy, having a strategic approach to your brand’s development and protection is key. James ensures that from the outset, there’s a clear focus on your commercial objectives and solid legal reasoning to back it up, providing you with a secure foundation for your brand’s future.

James is a Chartered Trademark Attorney who thrives on helping clients realise the strategic value of their brands. His approach is rooted in understanding your business goals, which informs every aspect of his work—from devising focused trademark filing programs to identifying new brand opportunities.

James is your go-to expert for registering, enforcing, and defending your brand. He’s no stranger to dispute resolution and has a knack for global portfolio management that keeps your brand protected across borders.

Over the course of his twenty years plus career he has advised a diverse range of brand owners – from fire alarm manufacturers to food and drink outlets, from financial advisers to fashion designers. This breadth of experience ensures he’s well-equipped to handle any brand, and there’s nothing he enjoys more than seeing a brand he’s nurtured flourishing in the marketplace.

James has cut his teeth at the UK’s largest patent and trade mark law firm.

He then spent seven years in a European law firm’s renowned Trade Marks and Brands department, where he secured strategically crucial victories in adversarial proceedings before the EUIPO.

When he’s not championing your brand, you might find James reading about brands! He has previously peer-reviewed and edited articles for The Trademark Reporter journal as a member of INTA’s Trademark Reporter Committee. He even served as a technical consultant for the IP and licensing sections of the Dorling Kindersley book “How to Start Your Own Business…And Make it Work,” published in February 2021.

James holds a professional certificate in trade mark practice and an intellectual property litigation certificate. He’s also an Ordinary Member of the Chartered Institute of Trade Mark Attorneys.

James McAllister

Case studies

Shaping Post-Brexit IP Law: Advising the House of Lords

Comprehensive Support for Leading Business Publisher

Safeguarding Professional Titles: Navigating Privy Council Decisions