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CASE study

Comprehensive Support for Leading Business Publisher

Provided strategic legal assistance to a leading business publisher on several key fronts, including: safeguarding a prestigious award title from confusion caused by spin-off brands following a former licensee’s acquisition; protecting a long-established magazine title in critical markets while facilitating entry into the U.S. through settlement discussions with potential competitors; concluding long-term negotiations on a coexistence agreement with a major rival regarding similar trademarks; and conducting an extensive brand audit to enhance the trademark portfolio and address protection gaps after a visual rebrand of key products.




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